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ChatGPT Says I Qualify: How Lenders Can Build Trust With The AI-Informed Homebuyer
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Fusion42 · 6 October 2026 · Fusion42 review
A 2026 Bank of America report shows rising use of AI tools by homebuyers to research mortgages, affordability, and market trends, presenting lenders with a chance to add personalised expertise beyond AI’s generalized guidance and build deeper trust.
This Wire brief sits within Fusion42's coverage of Fintech.
◆ ◆ The Wire takeaway
AI tools have changed how homebuyers start their mortgage journey, creating a direct opening for lenders to engage well-prepared customers and translate generic AI estimates into personalised advice that builds trust and drives loyalty.
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1 source · 6 Oct 2026
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