Wire · regulatory
EU Makes Temu, Shein, AliExpress Legal Importers: Fines Up to 6% of Sales Now Possible
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Fusion42 · 5 September 2026 · Fusion42 review
The EU Council adopted a major customs law reform making non-EU e-commerce platforms like Temu, Shein, and AliExpress legally responsible as importers. This includes handling customs paperwork, paying correct duties, and ensuring product safety compliance, with fines up to 6% of sales for violations.
This Wire brief sits within Fusion42's coverage of E-commerce.
◆ ◆ The Wire takeaway
You face direct legal responsibility for customs and safety standards in the EU - ignoring this risk could cost you millions in fines. Start updating your compliance and customs processes this week or lose market access across Europe.
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1 source · 5 Sep 2026
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