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Walmart adds marketplace data, deeper AI features to Scintilla insights platform
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Fusion42 · 16 September 2026 · Fusion42 review
Walmart is upgrading its Scintilla data platform to include marketplace data for first-party suppliers, enhanced AI-driven insights, and integration with replenishment systems, aiming to provide merchants a fuller, actionable view of their Walmart.com business starting next year.
This Wire brief sits within Fusion42's coverage of Retail Tech.
◆ ◆ The Wire takeaway
Walmart is handing you a clearer window into your own sales and customer behaviour by combining marketplace and first-party data with AI recommendations. You need to rethink how you use data for tactical growth instead of relying on disconnected or partial views.
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1 source · 16 Sep 2026
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