Synergy House to emphasise higher-value offerings after taking tariff hit

Synergy House Bhd shifted to focus on higher-priced furniture products in the US market after tariffs and weak demand led to losses in 2025. The group leveraged e-commerce platforms like Wayfair to grow its mid-to-higher price segment, aiming to improve profitability over the next three to five years despite macroeconomic headwinds and inventory challenges.

This Wire brief sits within Fusion42's coverage of Furniture.