AI Has Conquered Saudi Arabia's Media Industry, But Not Equally

A 2025 study found that 95.8% of Saudi Arabian media professionals use AI tools in content production, highlighting widespread adoption influenced by the state's Vision 2030 digital transformation agenda. The research identifies barriers like privacy concerns and high subscription costs, while emphasising the need for multi-level interventions such as training, affordable tools, and normative frameworks to deepen AI use safely and fairly across the sector.

This Wire brief sits within Fusion42's coverage of Streaming & Media.