Wire · regulatory
The FTC's AI Enforcement Triage: Comment Deadline Closes on a Pivot From Deception to Pricing
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Fusion42 · 26 September 2026 · Fusion42 review
The FTC is shifting its AI enforcement focus from deception to mandatory disclosure policies on personalized pricing, requiring companies to disclose when prices are personalized, the basis for personalization, and data types used. Meanwhile, several US states are implementing stricter measures, including outright bans on personalized pricing in specific sectors.
This Wire brief sits within Fusion42's coverage of AI & ML, and 2 sources have reported it.
◆ ◆ The Wire takeaway
You face immediate regulatory shifts dictating transparency in pricing algorithms; start updating your pricing disclosures now or risk enforcement actions. State prohibitions make compliance patchy, so legal counsel must map which rules hit your products fastest.
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2 sources · 25 Sep 2026
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