Wire · market
AI pricing puts software firms under margin pressure
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Fusion42 · 16 October 2026 · Fusion42 review
Revenera's survey of 415 global tech companies reveals that although 96% have integrated AI into their software products, customer adoption remains uneven with 48% reporting low uptake. The study finds 45% facing AI-driven downward pricing pressure, and 41% experiencing margin squeeze due to high delivery and cloud costs, while pricing tends to favour predictable billing models over usage-based ones.
This Wire brief sits within Fusion42's coverage of Enterprise Software, Generative AI and AI Infrastructure.
◆ ◆ The Wire takeaway
AI pricing is creating margin pressure and forcing you to balance predictable billing with customer reticence over variable costs. You must improve how you gather and use customer data this week to shape AI pricing that protects your profits and sustains adoption.
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1 source · 16 Oct 2026
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