SAIC Motor Jia Jianxu, China's Auto Export Shifts from "Going Global" to "Going Deep"

Chinese automakers are shifting from exporting finished vehicles to establishing localized manufacturing, R&D, and supply chains in target markets, with exports hitting 5.1 million units in H1 2026 and projected to reach 10 million annually. SAIC Motor's president argues the industry must move from 'going global' to 'going deep'—prioritising local compliance, manufacturing, and full-chain integration over price-based competition.

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