Wire · opportunities
SM seeks retail edge through service, convenience amid e-commerce competition
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Fusion42 · 27 August 2026 · Fusion42 review
SM Group plans to compete against low-cost e-commerce platforms by focusing on product assortment, customer service, and convenience in physical stores. They emphasize the importance of personalised shopping experiences, trained sales associates, and adapting to younger consumers’ preferences, while incorporating AI to enhance productivity without replacing critical thinking.
This Wire brief sits within Fusion42's coverage of E-commerce.
◆ ◆ The Wire takeaway
Retail founders need to sharpen in-person service and convenience as their key differentiators from online shops. Train your team for personalised interactions and use AI carefully to boost performance without losing human judgement.
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1 source · 9 Aug 2026
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