Meta Drops Off-Platform Disconnect: Your Browsing Now Permanently Ties to Your Account

Meta has eliminated the ability for Facebook and Instagram users to disconnect their off-platform browsing and purchase data from their profiles, replacing it with a narrower control that lets users only restrict how the data is used, not whether it's linked. The change is rolling out across the US, UK, Brazil, Thailand, South Africa, Turkey, South Korea, Ecuador, Nigeria, and Kenya, with off-platform activity now feeding ad targeting, feed recommendations, and Meta AI responses.

This Wire brief sits within Fusion42's coverage of Fintech.