Wire · regulatory
Adtech joint venture by European telcos DK, Orange, Telefonica, Vodafone not a competition concern, finds EU
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Fusion42 · 2 August 2026 · Fusion42 review
The European Commission's antitrust division has approved a joint venture by Deutsche Telekom, Orange, Telefonica, and Vodafone to build a cross-network ad-targeting infrastructure relying on explicit user consent, while data protection authorities remain cautious about privacy compliance.
This Wire brief sits within Fusion42's coverage of Adtech.
◆ ◆ The Wire takeaway
You face a new regulatory gatekeeper in Europe as telcos get clearance to build privacy-first adtech infrastructure. Your immediate move is to prepare for stricter consent and data use constraints driven by telcos setting new standards on explicit opt-in and central consent control.
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1 source · 13 Feb 2023
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