Wire · regulatory
U.S. Trade Representative Jamieson Greer rejects EU's tech rules
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Fusion42 · 15 July 2026 · Fusion42 review
U.S. Trade Representative Jamieson Greer has signalled the Trump administration will not accept EU tech regulation and enforcement of antitrust laws against American companies, demanding Europe take "concrete actions" to limit enforcement or face potential tariff retaliation. The dispute centres on digital services taxes, antitrust fines for Meta, Apple and Alphabet, and regulations Greer claims are designed to target U.S. firms.
◆ ◆ The Wire takeaway
If you sell to Europe, you now sit between two regulators writing incompatible rules; if you're in AI or consumer tech, expect the U.S. to demand you choose between compliance with one side or tariff exposure on the other. The 100% tariff threat means this is a hard deadline, not posturing.
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1 source · 15 Jul 2026
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