Wire · opportunities
Stagwell's Curate launch puts agencies' ad tech ambitions in focus
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Fusion42 · 1 September 2026 · Fusion42 review
Stagwell has launched Curate, its own inventory marketplace, as agencies seek greater control over digital ad supply chains, aiming to improve programmatic execution and client media spend. This move highlights increasing competition among agencies, DSPs, and SSPs to dominate the middle layer of programmatic advertising, amid expected consolidation driven by AI technology.
This Wire brief sits within Fusion42's coverage of Advertising Tech.
◆ ◆ The Wire takeaway
Agency leaders will reshape digital ad supply by building proprietary marketplaces that cut out weaker intermediaries. You gain a clearer path to negotiate media spend as agencies like Stagwell shift from pure tech users to supply controllers.
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1 source · 4 Aug 2026
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