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LG Electronics Shifts to Building-Scale Solutions in Saudi Arabia
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Fusion42 · 14 September 2026 · Fusion42 review
LG Electronics launched its first B2B AI Home experience space in Riyadh, Saudi Arabia, offering integrated home appliances, air conditioning, power, and security solutions for entire buildings. The strategy shifts the sales focus from individual appliances to building-scale smart home systems, targeting construction companies, developers, and hotels.
This Wire brief sits within Fusion42's coverage of Smart Buildings.
◆ ◆ The Wire takeaway
You can now sell integrated smart home systems at the building level rather than as single appliances. Construction and real estate tech founders should pivot to bundled solutions that serve developers and operators, not just end consumers.
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1 source · 14 Sep 2026
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