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Apple to launch 'Upgrade' device leasing program to spur sales, Bloomberg News reports
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Fusion42 · 22 July 2026 · Fusion42 review
Apple is launching 'Apple Upgrade', a device leasing programme backed by Klarna, on 28 July in the US, allowing customers to pay monthly, upgrade mid-term, or own outright at lease end. The move comes as Apple has raised prices on iPads and MacBooks due to surging memory costs driven by AI datacenter buildout, and will replace the existing iPhone Upgrade Program and standard financing options.
This Wire brief sits within Fusion42's coverage of Fintech.
◆ ◆ The Wire takeaway
If you are a fintech building consumer hardware financing, Klarna just became the rail for Apple's installed base—and your competitor is now building the end-user experience. If you service Apple's current financing customers, Apple is shutting your door on 28 July.
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1 source · 22 Jul 2026
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