Apple to launch 'Upgrade' device leasing program to spur sales, Bloomberg News reports

Apple is launching 'Apple Upgrade', a device leasing programme backed by Klarna, on 28 July in the US, allowing customers to pay monthly, upgrade mid-term, or own outright at lease end. The move comes as Apple has raised prices on iPads and MacBooks due to surging memory costs driven by AI datacenter buildout, and will replace the existing iPhone Upgrade Program and standard financing options.

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