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At last, customers first: AI-powered personalization can help banks create value

Published

3 September 2026

Topic

opportunities

Sectors

Fintech

Geography

Europe

Source

Read at mckinsey.com

Verified

Fusion42 · 3 September 2026 · Fusion42 review

Banks face intensified competition from digital-first neobanks and must leverage AI-powered hyperpersonalization to better understand and engage customers, thereby protecting their customer base and share of wallet.

This Wire brief sits within Fusion42's coverage of Fintech.

◆ The Wire takeaway

AI-powered personalization is shifting customer loyalty in banking. You must move beyond digital basics this week and embed AI to keep your existing customers before neobanks do.

Coverage

1 source · 3 Sep 2026

Related on Wire

Topics

Fintechaipersonalizationbankingcustomer-engagementfintechdigital-transformation