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Analysis: CrowdStrike, Palo Alto Networks SMB Moves Signal New Era In Cybersecurity Channel

Published

17 August 2026

Topic

opportunities

Sectors

Cybersecurity

Geography

United States

Source

Read at crn.com

Verified

Fusion42 · 17 August 2026 · Fusion42 review

CrowdStrike and Palo Alto Networks are making strategic moves targeting the SMB cybersecurity market, signalling a new era in channel distribution and partner engagement within the cybersecurity industry.

This Wire brief sits within Fusion42's coverage of Cybersecurity.

◆ The Wire takeaway

You need to rethink your go-to-market if you target SMB cybersecurity. CrowdStrike and Palo Alto are proving that SMBs want simpler, more direct sales channels - this market is now more accessible and competitive than before.

Coverage

1 source · 17 Aug 2026

Related on Wire

Topics

Cybersecuritycybersecuritychannel-partnersSMB-marketgo-to-marketenterprise-sales