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Wire · opportunities

Analysis: CrowdStrike, Palo Alto Networks SMB Moves Signal New Era In Cybersecurity Channel

17 August 2026 · By · Wire by Fusion42

Published

17 August 2026

Topic

opportunities

◆ Sectors

Cybersecurity

◆ Geography

United States

◆ Source

Read at crn.com →

◆ Verified

Fusion42 · 17 August 2026 · Fusion42 review

CrowdStrike and Palo Alto Networks are making strategic moves targeting the SMB cybersecurity market, signalling a new era in channel distribution and partner engagement within the cybersecurity industry.

This Wire brief sits within Fusion42's coverage of Cybersecurity.

◆ ◆ The Wire takeaway

You need to rethink your go-to-market if you target SMB cybersecurity. CrowdStrike and Palo Alto are proving that SMBs want simpler, more direct sales channels - this market is now more accessible and competitive than before.

◆ Coverage

1 source · 17 Aug 2026

◆ Related on Wire

◆ Topics

Cybersecuritycybersecuritychannel-partnersSMB-marketgo-to-marketenterprise-sales