Wire · opportunities
Analysis: CrowdStrike, Palo Alto Networks SMB Moves Signal New Era In Cybersecurity Channel
◆ Sectors
Cybersecurity
◆ Geography
United States
◆ Source
◆ Verified
Fusion42 · 17 August 2026 · Fusion42 review
CrowdStrike and Palo Alto Networks are making strategic moves targeting the SMB cybersecurity market, signalling a new era in channel distribution and partner engagement within the cybersecurity industry.
This Wire brief sits within Fusion42's coverage of Cybersecurity.
◆ ◆ The Wire takeaway
You need to rethink your go-to-market if you target SMB cybersecurity. CrowdStrike and Palo Alto are proving that SMBs want simpler, more direct sales channels - this market is now more accessible and competitive than before.
◆ Coverage
1 source · 17 Aug 2026
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◆ Topics
Cybersecuritycybersecuritychannel-partnersSMB-marketgo-to-marketenterprise-sales