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Wire · market

SAP Named a Leader in the IDC MarketScape: Worldwide Agentic Marketing for B2C ...

30 September 2026 · By · Wire by Fusion42

Published

30 September 2026

Topic

market

◆ Sectors

MartechGenerative AI

◆ Source

Read at news.sap.com →

◆ Verified

Fusion42 · 1 October 2026 · Fusion42 review

SAP has been named a leader in the IDC MarketScape for Worldwide Agentic Marketing for B2C Enterprises 2026, highlighting its AI-driven marketing solutions that integrate business data and autonomous execution to deliver personalized customer experiences.

This Wire brief sits within Fusion42's coverage of Martech and Generative AI.

◆ ◆ The Wire takeaway

Agentic marketing is shifting from AI recommendations to autonomous actions led by SAP's AI agents; you need to explore integrating AI that acts on real business data to speed sales cycles and personalise at scale.

◆ Coverage

1 source · 30 Sep 2026

◆ Related on Wire

◆ Topics

MartechGenerative AIagentic-marketingaib2ccustomer-experienceautomation