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Marketing AI budgets hit 15.3%, but most teams can't trust the data yet
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Fusion42 · 2 September 2026 · Fusion42 review
Gartner's 2026 CMO Spend Survey reveals CMOs allocate 15.3% of marketing budgets to AI despite flat marketing budgets overall, with only 30% of organizations ready to scale AI effectively due to data quality and operational issues in marketing tech spend and contract management.
This Wire brief sits within Fusion42's coverage of Martech.
◆ ◆ The Wire takeaway
Marketing AI funding shifts are forcing you to fix messy data and usage controls immediately or waste budget with unreliable insights and surprise costs. You need to treat martech spend like FinOps now or lose control over your AI outcomes.
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1 source · 2 Sep 2026
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