Wire · operational-macro
Pine Labs Expands UPI Usage and Digital Commerce Integration Across New Business Segments
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Fusion42 · 24 September 2026 · Fusion42 review
Pine Labs has expanded its use of UPI payments and digital commerce integration across multiple business segments, achieving profitability in FY26 with a strong revenue and EBITDA margin increase. The launch of India’s first agentic UPI payment protocol and plans to deploy 1 million soundboxes underline its pivot to full-stack digital commerce solutions across India and international markets.
This Wire brief sits within Fusion42's coverage of Fintech.
◆ ◆ The Wire takeaway
You should act now to engage merchants on advanced UPI and digital payment protocols as Pine Labs is driving a shift from simple QR codes to multi-modal devices, creating fresh revenue streams and data cross-selling opportunities. Your merchant platform needs to handle voice and screen-based terminals to avoid losing ground in India’s evolving point-of-sale market.
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1 source · 24 Sep 2026
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